Customer Marketing Manager

Westfield, IN (Hybrid)

$80K/yr – $90K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own client success leadership across paid search, reputation management, and integrated content; drive strategy, process standardization, and hands-on execution for high-value clients while tracking KPIs and evolving services with R&D.

  • Leadership: Lead, Manage, and Hold Accountable: Provide leadership, coaching, and mentorship to your Tiger team, encompassing paid search, reputation management, and integrated content. Conduct quarterly check-ins and annual performance reviews to ensure individual and team growth. Aid in the onboarding of new team members while fostering a culture of accountability, collaboration, and client-focused excellence.
  • Strategy: Strategy: Develop and execute client success strategies to increase satisfaction, retention, and performance—measured by profit margin, NPS, and ROAS. Act as the client's voice within the organization, providing strategic insights on client trends, challenges, and brand perception. Partner with internal departments to ensure business planning, product development, and process improvements align with client needs and goals.
  • Processes: Optimize and standardize client marketing processes to ensure scalable, efficient, and high-quality service delivery. Ensure campaign execution aligns with client goals, deadlines, and brand standards.

Job Description

Own client success leadership across paid search, reputation management, and integrated content; drive strategy, process standardization, and hands-on execution for high-value clients while tracking KPIs and evolving services with R&D.

  • Leadership: Lead, Manage, and Hold Accountable: Provide leadership, coaching, and mentorship to your Tiger team, encompassing paid search, reputation management, and integrated content. Conduct quarterly check-ins and annual performance reviews to ensure individual and team growth. Aid in the onboarding of new team members while fostering a culture of accountability, collaboration, and client-focused excellence.
  • Strategy: Strategy: Develop and execute client success strategies to increase satisfaction, retention, and performance—measured by profit margin, NPS, and ROAS. Act as the client's voice within the organization, providing strategic insights on client trends, challenges, and brand perception. Partner with internal departments to ensure business planning, product development, and process improvements align with client needs and goals.
  • Processes: Optimize and standardize client marketing processes to ensure scalable, efficient, and high-quality service delivery. Ensure campaign execution aligns with client goals, deadlines, and brand standards.
  • Execution: Provide hands-on support for high-value clients and ensure resolution of complex client issues. Drive consistent implementation of marketing plans and tactical execution of deliverables across the team.
  • Results: Maintain and report on KPIs, including profit margins, client retention, satisfaction (NPS), and ROAS. Regularly update the Leadership Team on client health, trends, and growth opportunities.
  • Research and Development: Lead R&D initiatives to enhance client performance by continuously discovering emerging marketing tools, platforms, and industry best practices. Collaborate with cross-functional teams to design, test, and implement new service offerings, campaign tactics, or platform innovations based on research and client feedback. Analyze and report outcomes, using data to drive future strategy and ensure solutions remain cutting-edge and client-focused.
  • Communication: Serve as the key communication bridge between clients and cross-functional internal teams, and internal teams, ensuring transparency, alignment, and timely information flow. Translate complex performance metrics into strategic insights for both clients and internal stakeholders. Foster proactive, two-way communication to manage expectations, gather feedback, and refine campaign execution and service delivery.
  • Additional Responsibilities: Stay informed of industry best practices and trends to guide client success. Train and mentor new Marketing Managers , ensuring consistent onboarding, alignment with company standards, and the successful transfer of knowledge and best practices across the department. Represent Cornerstone in community initiatives and encourage client participation. Remain flexible and responsive to the changing needs of the business and clients.
Cornerstone Advertising Inc logo

Cornerstone Advertising Inc

2.9 Glassdoor

We are a full-service marketing and advertising agency that focuses on the home services industry, assisting independent residential heating, air conditioning, plumbing and electrical contractors compete with the national consolidators, big-box stores and utility firms.We specialize in identifying key business, marketing and advertising challenges and provide creative solutions while utilizing a broad set of skills in management, finance, writing, web, social media, email, and design.We have clients all over the U.S., from New Jersey to Oregon. We help our clients increase their visibility in their communities along with their market share, without having to spend the big bucks. Our clients have been around for years in their markets and understand what it takes to make it over the long haul.

Founded in 2002
Westfield, Indiana, USA
25 employees (16 in marketing)
46% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
681
Traffic Source Mix
Search
29.5%
Direct
44.8%
Referral
9.7%
Social
14.1%
Paid
1.5%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
13 (52% of company)
Median Career Experience
17 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3