Responsibilities

• Own the full end‑to‑end execution of customer campaigns for marketing Cloud add‑on products to existing Cleo customers.
• Translate company product add‑ons into clear, repeatable customer campaign plans across multiple channels
• Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
• Define customer campaign objectives, success metrics, timelines, and key dependencies.
• Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.
• Partner with cross‑functional teams to identify target customer segments
• Define customer expansion triggers / signals such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
• Utilize persona‑specific value propositions for IT, supply chain, and operations leaders
• Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases.
• Collaborate with Product Marketing to develop customer campaign messaging, narratives, and proof points.

Requirements

• Bachelor’s degree required.
• 5+ years in B2B SaaS marketing, revenue programs, or GTM roles.
• 3+ years leading managers or team leads.
• Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
• Experience partnering closely with Sales, CS, Product, and Solutions teams.
• Experience working with solutions engineering or professional services teams.
• Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
• Proven project management ability and influence without authority.
• Strong communication, organization, and stakeholder‑management skills.
• Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.

Benefits

• Compensation: $95,000 to $115,000 + Bonus potential
• Great Healthcare + Dental + Vision
• Flexible PTO
• Culture of support, encouraging Life-Work balance
• 401k match
• FSA and HSA options
• Employee Assistance Program
• Paid Parental Leave
• Representing a company with 4,000+ clients and a 99% retention rate
• Accelerated title and salary growth potential