Responsibilities

• Build and maintain a customer reference program with a robust roster of customer references who can support reference calls with prospects
• Identify strategic customer advocates and lead development of customer content, including case studies, videos, panel participation, and testimonials
• Maintain a scalable library of customer proof points that support PR and thought leadership programs, campaigns, executive storytelling, and global industry events
• Lead content development for customer speaker presentations for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution
• Track, analyze, and report on the performance of customer marketing campaigns and programs
• Manage customer logo rights approvals and upkeep a database of approved logos for use in marketing and sales collateral
• Serve as a trusted advisor to cross-functional stakeholders on how to leverage customer content and references for maximum impact

Requirements

• 5+ years of experience in customer marketing (B2B experience preferred; finance or tech a plus)
• Proven ability to build trusted relationships with customers and cross-functional stakeholders, including sales enablement and customer success teams
• Exceptional storytelling and writing skills across multiple formats and channels
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Data-driven mindset with experience measuring engagement and program impact
• Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention