Responsibilities

• Partner with cross-functional sales leaders and customers to develop and implement fully integrated marketing programs that align with growth goals.
• Build marketing plans, manage, and execute strategies that enhance the brand and drive sales growth through customer acquisition, loyalty, and retention.
• Create tailored marketing programs for key customer channels (Club, Grocery, Foodservice, C-Store, Industrial) that deliver on mutual growth objectives.
• Build and deliver customer-specific, compelling presentations and marketing materials that support the launch and adoption of products across channels.
• Leverage customer, category and channel insights to grow Bake'n Joy share and achieve business objectives.
• Foster effective and productive internal and external relationships with Sales, Sales Ops, R&D and Demand Planning.
• Maintain brand consistency while adapting messaging to resonate with different buyer personas.
• Inform execution of media strategy and campaign programming across digital, print, and industry-specific channels.
• Lead end-to-end trade show execution: pre-show planning, booth strategy, lead capture, post-show follow-up.
• Manage vendor relationships, logistics, and on-site coordination for major industry events.
• Track and manage campaigns & initiatives against a budget, timeline, and ROI for continuous optimization.
• Advise the development and execution of social purpose strategy and initiatives that align with brand values and resonate with customers and stakeholders.

Requirements

• Bachelor's degree in marketing, business, or related field required, MBA a plus
• 7+ years in marketing, with direct people management experience
• Experience in the Consumer-Packaged Goods, Food & Beverage or related industries. Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred
• Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and customers.
• Strong business acumen with data-driven mindset - track performance, optimize based on results, and can speak to ROI with confidence
• Creative Storytelling, strong problem solving, quantitative and analytical abilities
• Highly creative, self-motivated and detail-oriented. Comfortable with a fast-paced and changing environment
• Strong project management - juggle multiple campaigns, deadlines, and stakeholders without dropping the ball.

Preferred

• MBA a plus
• Experience in the Consumer-Packaged Goods, Food & Beverage or related industries. Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred

Benefits

• Bake’n Joy offers its full-time associates a comprehensive Total Rewards package, which includes affordable, quality healthcare for our associates and their families, life insurance and disability benefits to provide security, and retirement benefits to help plan for the financial future.