Responsibilities

• Source, interview, and package customer stories across Avoca's most strategic accounts, written case studies, quote libraries, ROI one-pagers, and source material for our customer story film program.
• Own the customer reference program end-to-end: identify advocates, manage capacity, log activity, and become Sales's most trusted partner during enterprise late-stage deals.
• Build and run content for Avoca's Customer Advisory Board, including agenda, programming, and ongoing community engagement for our top operators.
• Partner with our Creative Producer on flagship customer story films, own the story development and operator relationship; let Creative own the craft.
• Run customer-facing communications: customer newsletter, product announcements, executive briefings, and lifecycle nurture for the installed base.
• Own customer presence at the marquee industry conference: speakers, panels, customer dinners, and on-the-ground capture.
• Build and maintain Avoca's case study library: 25+ case studies in Year 1, organized by vertical (HVAC, plumbing, electrical, etc.) and stage (mid-market, enterprise, multi-location).
• Partner with Customer Success to identify renewal-at-risk stories that can be reframed as advocacy moments and with PMM on launch beta testimonials.

Requirements

• 4–6+ years of progressive experience in customer marketing, content marketing, or product marketing within B2B SaaS, ideally including vertical SaaS or a category with an operator-heavy customer base. Home services or trades experience is highly preferred but not required.
• Demonstrated track record of producing customer stories at volume, bringing 5–10 case studies, video stories, or operator-facing assets you've sourced and shipped.
• Strong interviewing and writing skills, the ability to draw the moment out of a customer who's never been written about and turn it into a deal-closing asset.
• Comfortable owning a function from scratch: no playbook, no team, your call on what gets built first.
• Fluency working across Sales, Customer Success, Product Marketing, and Brand and judgment for when to push, when to defer, and when to escalate.
• Operator empathy. You will spend real time on the phone and on-site with home services owners and GMs; you need to like them and earn their trust quickly.

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch through Parkday
• Dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided