Responsibilities

• Working with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference)
• Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups.
• Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovation
• Partnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical plays
• Project-managing stories end-to-end: discovery → narrative → approvals → production → activation
• Ensuring customer content is positioned as thought leadership and mission impact, not product promotion
• Navigating legal, compliance, and approval workflows to remove friction and scale participation
• Delivering advocacy assets in campaign-ready formats that can be reused across digital, ABM, events, lifecycle, and sales enablement
• Embed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content)
• Support late-stage sales motions with customer assets such as case studies, references, testimonials, and peer validation

Requirements

• 4-6+ years of experience in Customer Marketing, Demand Generation, Field Marketing, or B2B SaaS Marketing
• Proven experience supporting or running customer-focused initiatives tied to revenue impact
• Strong project management skills with the ability to coordinate across multiple teams and stakeholders
• Ability to translate customer outcomes into compelling, campaign-ready narratives
• Data-driven mindset with comfort measuring pipeline influence and program performance
• Creative, storytelling approach with a passion for highlighting customers’ key wins
• Communication skills: Collaborate effectively across teams and present findings clearly.
• Technical proficiency: Comfort with analytics platforms, marketing technology, and AI-powered tools.
• Understanding of demand gen objectives and how social contributes to awareness, engagement, and lead generation.
• Ability to measure performance and optimize campaigns accordingly.

Preferred

• Experience in B2B SaaS, enterprise technology, or data/security-focused organizations
• Familiarity with ABM, lifecycle marketing, or sales-aligned GTM motions
• Experience supporting customer advocacy, reference, or review programs

Benefits

• comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO)