Responsibilities

• Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area. Responsible for tracking business forecast goals and adjusting strategy as needed.
• May be the subject matter expert for the Squad on a specific marketing capability (e.g. access marketing, interactive multichannel marketing, patient marketing)
• May serve as a critical member of the Executive/Senior Marketing Director's Leadership team
• May serve as critical member of the Ecosystem, National Teams, and/or Regional VP's Leadership teams
• Coaches and advises marketers on subject matter expertise to grow expertise across teams
• Partners with CE Account Teams to develop and execute marketing plans across focus accounts and payers.
• Execute on portfolio marketing and customer collaboration opportunities in local ecosystems in concert with our largest, most influential payers, health systems and organized provider entities
• Directly engage with customers face to face with CE Account teams in order to help deliver the portfolio story, and/or uncover areas of mutual interest.
• Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple therapeutic areas, and advancing progress towards our CMG outcomes
• Collaborates with Executive/Senior Marketing Director and Account and Access and Squad marketing teams to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals

Requirements

• Bachelor's degree
• 8 years minimum work experience, with 6 years working in a marketing role or, an Advanced Degree with 6 years of working experience with 5 years in a marketing role may be considered
• Up to 50% travel includes strategic account planning, regular core team engagements, and priority customer interactions

Nice To Have

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Experience in government and payer policy related work and the ability to translate this into implications for vertically integrated customers
• Experience in data and analytics, with particular understanding of how data and AI advancements will impact patient access and portfolio revenue
• Customer facing experience and the proven ability to build relationships with account decision makers to advance marketing strategies
• In depth knowledge of national accounts, account structures and influencers, and demonstrated expertise in building and maintaining customer relationships

Benefits

• (No explicit benefits listed beyond mentions of company policies and general employment practices; placeholder to indicate benefits are not detailed in the description)