Customer Marketing Director - Patient, Gastroenterology at Roche | South San Francisco, CA | $190K/yr – $352K/yr

Roche

Customer Marketing Director - Patient, Gastroenterology

South San Francisco, CA (On-site)

$190K/yr – $352K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead multi-channel customer marketing strategy and execution for a GI portfolio, aligning brand objectives with cross-functional teams and budget oversight.

Own development and execution of omnichannel customer campaigns across multiple platforms.
Must-have: 8+ years of marketing/commercial experience with direct-to-patient or HCP audiences.
Standout: Leadership of cross-functional teams and budget/agency management.

Job Description

Responsibilities

Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with Customer Marketer(s)
Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
Coordinates and validates messaging of clinical and non-clinical strategy for customers.
Collaborates with Executive Marketing Director and TA Marketers (as applicable) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
Content: Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts

Requirements

Bachelor's degree
8 years minimum work experience, with 6 years of commercial experience (sales, marketing, patient insights, or access), two of which must be in marketing.
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.
Experience strategizing, planning & executing direct-to-patient advertising in a highly competitive area with established HCP/patient shared decision making
Experience coaching and leading team members (directly and/or via project teams)

Preferred

MBA or other related graduate level degree preferred
Progressive years of Marketing experience is preferred
Experience working on direct-to-patient marketing in an omnichannel/digital marketing role Strong patient understanding including developing/utilizing personas, patient journeys,, and developing content and executing campaigns in an omnichannel world
Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
Experience in creating patient marketing strategies, plans and tactics that have strengthened market positioning and driven high-value patient and business outcomes
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants .

Roche

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Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).For more information, please visit https://careers.roche.comRead our community guidelines here: https://www.roche.com/some-guidelines.htm#Roche #Biotechnology #Pharmaceuticals #Diagnostics #Healthcare #PersonalisedHealthcare #GreatPlaceToWork #Innovation

Founded in 1988

Basel, Basel, CHE

103K employees (4,443 in marketing)

roche.com

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