Responsibilities

• Lead integrated brand strategies across paid, owned, and earned channels (media, PR, social, experiential, HCP and Influencer).
• Drive creative excellence, ensuring consistent, best-in-class storytelling across all touchpoints.
• Serve as the central cross-functional leader across Brand, Media, Creative, PR, and agency partners.
• Oversee media planning and execution in partnership with Media AOR, including optimization and performance tracking.
• Direct PR and social strategies to enhance brand equity, cultural relevance, and earned impact.
• Manage and optimize agency ecosystem (media, creative, PR, social, website), including scope, performance, and budgets.
• Define KPIs and measurement frameworks tied to business outcomes, driving continuous optimization.
• Establish learning agendas and apply insights (consumer, competitive, media effectiveness) to improve ROI.
• Partner with Brand, digital commerce and sales teams to accelerate precision marketing and digital capabilities.
• Ensure alignment with global planning, buying, and reporting standards.

Requirements

• Bachelor’s degree from an accredited four-year college or university.
• 7 + years in integrated marketing, media, communications, or agency roles (CPG or healthcare preferred).
• Deep expertise across media, PR, social, and creative development.
• Proven ability to lead cross-functional teams and agency partners.
• Strong balance of strategic thinking and hands-on execution.
• Data-driven mindset with strong creative judgment.
• Excellent stakeholder management and influencing skills.
• Solid analytical background with knowledge of media mathematical models and formulas.
• Knowledge of media and research tools.
• Strong written, verbal presentation skills.

Preferred

• CPG or healthcare preferred.

Benefits

• include health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.