Creative Director, Growth and Product Marketing

San Francisco, CA (Hybrid)

$201K/yr – $279K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and scale the creative engine for Growth and Product Marketing, aligning brand-building with performance across channels and campaigns.

  • Lead a multidisciplinary creative team and output across paid social, display, video, SEM, DRTV, web, lifecycle, and PMM toolkits.
  • Partner with Growth, PMM, data, brand, legal, and compliance to ground creative in product positioning and funnel goals.
  • Develop scalable toolkits, workflows, and AI-enabled processes to speed production, personalization, and localization.

Job Description

Responsibilities

  • Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving.
  • Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
  • Partner closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies rooted in product positioning, audience insights, funnel stage, and performance goals.
  • Lead, manage, and develop a multidisciplinary creative team that may include ACDs, art directors, designers, copywriters, video editors, motion designers, and emerging creative specialists.
  • Set creative direction, run reviews, elevate the quality of the work, and create a culture of creative excellence, curiosity, experimentation, and continuous improvement.
  • Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches that help high-quality work move faster.
  • Shape the team’s AI-enabled creative workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput.

Requirements

  • 10+ years in creative roles, with at least 3-5 years in a leadership position overseeing performance or growth-focused creative
  • Deep experience with DTC creative -- you understand how to build for the feed, how to test, and how to read results
  • Strong portfolio of paid social, digital, and video creative with measurable performance outcomes
  • Fluency in the full funnel -- from awareness through conversion -- and how creative strategy shifts across stages
  • Proven ability to lead a creative team while staying close to the work yourself
  • Strong collaboration skills with cross-functional partners in growth, PMM, data, and brand
  • Comfort working in a fast-moving, test-and-learn environment where speed and quality both matter
  • Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing

Benefits

  • Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
  • Competitive salary based on experience
  • 401k match plus great medical, dental, vision, life, and disability benefits
  • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
  • 1% of your time off to support local community organizations of your choice
  • Annual wellness stipend to use towards eligible wellness related expenses
  • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
  • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
  • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
  • Chime is proud to be an Equal Opportunity Employer.

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