Creative Asset Manager

Mableton, GA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive the creation and management of visual assets and brand-aligned marketing materials for Boxercraft across web, email, and product platforms.

  • Own end-to-end asset creation for catalogs, campaigns, and product photography.
  • Must-have: 4–5 years in creative/marketing/design with proven asset quality.
  • Standout: Platform admin for creative tools and multi-platform asset management.

Job Description

Responsibilities

  • Creative Development Create and manage all visual marketing assets, including catalogs, style guides, advertisements, tradeshow graphics, website imagery, email assets, and sales materials
  • Produce and maintain print and digital catalogs and style guides
  • Design tradeshow visuals such as banners, booth graphics, and promotional materials
  • Develop visual assets for email marketing, websites (D2C & B2B), and sales platforms
  • Organize, edit, and manage product photography and video content
  • Utilize AI tools (e.g., Claid.ai, Botika, Photoroom, etc.) to support asset creation and enhance workflows
  • Collaboration & Brand Alignment
  • Partner with Marketing, Licensing, Sales, and Product Development teams to ensure brand consistency across all communication channels
  • Support new product launches with photography, video, and creative assets
  • Update and maintain creative assets for RepSpark, websites, and marketing campaigns
  • Support rep-specific programs and special creative requests
  • Provide creative support for other NG Labs brands as needed
  • Analytics & Asset Management
  • Maintain image libraries to ensure assets are current, accurate, and organized
  • Create and manage internal brand assets such as business cards and email signatures
  • Track and analyze QR code performance used across marketing materials
  • Platform & Technical Management
  • Upload, update, and manage creative assets across platforms including RepSpark, Joomag, YouTube, Dropbox, and similar tools
  • Serve as platform administrator for key creative tools and systems
Boxercraft Inc. logo

Boxercraft Inc.

3.3 Glassdoor

When we say “About Us”, what we really mean is “About You”. It’s your life and you have the freedom to make your own choices... who you want to be, where you want to go, who your friends are, who you love, what you love, where you live, where you work and what you wear. Your life is so diverse and so strong that no one lifestyle brand can get the job done for you in terms of your style. Fashion is what you buy and style is what you do with it. We are humbled to find our way into your closet and be one of your choices to help you create your own personal style.Boxercraft was founded in 1985 catering to a casual, loungewear style that was sweeping across college campuses. Our loungewear combined with cool graphics positioned us at the heart of the “spiritwear” world in the campus bookstore. For 35 years, we have been in the “spirit” business but that “spirit” has evolved a great deal. Spirit is defined as the nonphysical part of a person which is the seat of emotions and character; the soul. We’re here to help you celebrate your spirit... whatever that may be or wherever it comes from. Maybe it is your school spirit, team spirit, company spirit or your community spirit. Maybe it’s simply your individual spirit – who you are, your character, and your soul.Today’s Boxercraft is a collection crafted for comfort and style. It is a collection that embraces a casual lifestyle and the freedom to relax. It is a collection you can count on every day to be a part of your life and celebration of your spirit.

Founded in 1985
Mableton, Georgia, USA
111 employees (26 in marketing)
47% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
13.8K
Monthly Google Ads Budget
$267
Traffic Source Mix
Search
25.1%
Direct
47.7%
Referral
5%
Social
20.3%
Paid
1.8%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
9 (8% of company)