Coordinator, Influencer Marketing at M Booth | New York, USA | $45K/yr – $48K/yr

M Booth

Coordinator, Influencer Marketing

New York, USA (Hybrid)

$45K/yr – $48K/yrEntry Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Coordinate influencer marketing campaigns for culture-facing clients with agency experience and NYC-area opportunities.

Own influencer outreach, negotiations, and contract management
Must-have: 1–2 years in influencer or digital marketing
Standout: Located in the New York metropolitan area and cross-functional collaboration

Job Description

Responsibilities

Assist in the development and implementation of influencer marketing strategies and campaigns
Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment
Engage and build relationships with influencers through outreach, negotiation, and contract management
Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines
Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships
Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships
Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes
Keep a pulse on competitors in the industry
Stay up to date with industry best practices and emerging trends in social media & influencer marketing
Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements

Requirements

Located in the New York metropolitan area
Bachelor's degree in marketing, communications, or a related field
One to two years previous experience in influencer marketing, social media marketing, or digital marketing a plus if it’s in an agency-capacity
Passionately for pop-culture, culture, news and staying up to date with trends
Familiarity with various social media platforms, specifically Instagram & TikTok, SnapChat and YouTube Shorts
Excellent verbal and written communication skills
Strong organizational and project management abilities
Ability to work in a team and collaborative setting
Attention to detail and ability to multitask in a fast-paced environment

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval