Responsibilities

• Own day-to-day execution of trade marketing and shopper/customer marketing programs across the brand portfolio.
• Manage POS and merchandising production end-to-end — pole toppers, case stackers/risers, tap stickers, displays, and related retail assets — from brief through design, proofing, and delivery.
• Serve as primary point of contact for external production, procurement, and fulfillment vendors (e.g., sourcing/print partners and the POS ordering/warehousing platform); track timelines, resolve quality and delivery issues, and hold vendors accountable to SLAs.
• Oversee branded-merchandise and e-commerce fulfillment programs (Shopify-based brand stores), including order accuracy and issue resolution.
• Coordinate production of partnership and event merchandise (e.g., league and club partnership assets, seasonal/event merch orders) against firm deadlines.
• Partner with brand managers and sales to ensure programs land at retail and support distribution and volume objectives.
• Manage the trade marketing budget, POS ordering, and related invoicing/PO processes.
• Provide direction and support to direct reports during the coverage period (see below).

Requirements

• 6+ years in trade marketing, customer/shopper marketing, or retail/POS marketing, ideally in beverage, CPG, or a distributor/three-tier environment.
• Proven experience managing print/POS production and external vendors and agencies from brief to delivery.
• Strong project management skills with the ability to juggle multiple concurrent programs and tight deadlines.
• Comfortable managing budgets, POs, and vendor invoicing.
• Excellent cross-functional communicator who can partner with brand, sales, and creative stakeholders.
• Able to onboard quickly and operate independently in a fast-paced environment.

Preferred

• Experience in beer/alcohol beverage and familiarity with the three-tier distribution model.
• Familiarity with POS procurement/ordering platforms (e.g., Boelter), shopper campaign agencies and Shopify-based merch fulfillment.
• Experience managing or mentoring a small team.
• Working knowledge of syndicated retail data (e.g., Circana/IRI) and distribution metrics.