Own and optimize VanEck's earned media program to surface credible AI-driven perspectives, coordinate with the PR agency, and translate newsroom insights into clear, quotable messaging across media and AI platforms.

• Support AEO-driven earned media strategy, ensuring VanEck perspectives are structured, attributable and positioned to surface in AI-generated responses
• Monitor the evolving media landscape, including emerging platforms, new formats and financial influencers, to identify opportunities to expand VanEck’s reach and relevance
• Develop and refine earned media narratives, pitches and media responses, translating insights into clear, differentiated and media-ready messaging optimized for clarity, quotability and pickup across traditional media and AI platforms
• Identify and act on newsjacking opportunities, helping position VanEck perspectives within timely market conversations
• Manage press release drafting and review process, ensuring announcements are optimized for AI discovery while reflecting VanEck’s positioning
• Develop briefing materials to support multimedia engagements, including talking points, recent commentary, data, charts and suggested funds to highlight
• Day-to-day coordination with PR agency to ensure timely coverage, coordination and follow-up for inbound inquiries
• Contribute to consistency of messaging across earned, owned and paid media, supporting broader integrated content strategy efforts
• Track and assess impact of earned media activity
• Extend earned media placements into owned and distributed channels
• Support internal communications of earned media coverage, highlighting key messages and ensuring visibility across stakeholders