Digital Content Manager
ZeroOutages
USA (Remote)
$20/hr - $25/hrIn-housePart-timeMid level
15 hrs ago
Content Strategy Associate
New York City, NY (Hybrid)
$90K/yr – $110K/yrMid Level4+ years expFull time
Posted 4 months ago
Job Summary
Own and optimize VanEcks earned media program to surface credible AI-driven perspectives, coordinate with the PR agency, and translate newsroom insights into clear, quotable messaging across media and AI platforms.
- Support AEO-driven earned media strategy, ensuring VanEck perspectives are structured, attributable and positioned to surface in AI-generated responses
- Monitor the evolving media landscape, including emerging platforms, new formats and financial influencers, to identify opportunities to expand VanEcks reach and relevance
- Develop and refine earned media narratives, pitches and media responses, translating insights into clear, differentiated and media-ready messaging optimized for clarity, quotability and pickup across traditional media and AI platforms
Job Description
Own and optimize VanEck's earned media program to surface credible AI-driven perspectives, coordinate with the PR agency, and translate newsroom insights into clear, quotable messaging across media and AI platforms.
- Support AEO-driven earned media strategy, ensuring VanEck perspectives are structured, attributable and positioned to surface in AI-generated responses
- Monitor the evolving media landscape, including emerging platforms, new formats and financial influencers, to identify opportunities to expand VanEck’s reach and relevance
- Develop and refine earned media narratives, pitches and media responses, translating insights into clear, differentiated and media-ready messaging optimized for clarity, quotability and pickup across traditional media and AI platforms
- Identify and act on newsjacking opportunities, helping position VanEck perspectives within timely market conversations
- Manage press release drafting and review process, ensuring announcements are optimized for AI discovery while reflecting VanEck’s positioning
- Develop briefing materials to support multimedia engagements, including talking points, recent commentary, data, charts and suggested funds to highlight
- Day-to-day coordination with PR agency to ensure timely coverage, coordination and follow-up for inbound inquiries
- Contribute to consistency of messaging across earned, owned and paid media, supporting broader integrated content strategy efforts
- Track and assess impact of earned media activity
- Extend earned media placements into owned and distributed channels
- Support internal communications of earned media coverage, highlighting key messages and ensuring visibility across stakeholders
VanEck
3.4 Glassdoor
Disclosure: https://www.vaneck.com/us/en/social-media-disclaimer/VanEck has a history of looking beyond the financial markets to identify trends that are likely to create impactful investment opportunities. We were one of the first U.S. asset managers to offer investors access to international markets. This set the tone for the firm’s drive to identify asset classes and trends—including gold investing in 1968, emerging markets in 1993, and Exchange Traded Funds in 2006—that subsequently shaped the investment management industry.Today, VanEck offers active and passive strategies with compelling exposures supported by well-designed investment processes. The firm’s capabilities range from core investment opportunities to more specialized exposures to enhance portfolio diversification. Our actively managed strategies are fueled by in-depth, bottom-up research and security selection from portfolio managers with direct experience in the sectors and regions in which they invest. Investability, liquidity, diversity, and transparency are key to the experienced decision-making around market and index selection underlying VanEck’s passive strategies.Since our founding in 1955, putting our clients’ interests first, in all market environments, has been at the heart of the firm’s mission.
Founded in 1955
New York, New York, USA
434 employees (37 in marketing)
40% recommend to a friend
72% CEO approval
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
Content Strategy median pay in the United States
Most pay falls between $91K and $158K. Based on 284 salaries.
Marketing Team
Marketing Team Size
34 (8% of company)
Traffic Signals
Monthly Visitors
607.4K
Monthly Google Ads Budget
$172.8K
Traffic Source Mix
Search
53.9%
Direct
37.8%
Referral
5.5%
Social
1.3%
Paid
1.3%
Headcount Trend
Current headcount: ~434
News about VanEck
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
