Content Marketing Manager

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive CallRail’s content strategy and execution across buyer and customer journeys using AI-assisted research and cross-functional collaboration.

  • Must-have: 4+ years in content marketing
  • Standout: Ownership of content strategy with cross-team collaboration and experimentation

Job Description

Responsibilities

  • Efficiently guide and/or create content in accordance with CallRail content strategy - partnering with internal and external contributors to ensure timely publishing of high-quality, helpful, rich content.
  • Leverage AI tools to improve content research, ideation, drafting, and optimization, while maintaining editorial quality and strategic oversight.
  • Pay close attention to pre-determined success metrics for content strategy.
  • Continuously learn about the CallRail platform, products, and AI capabilities to build a foundational understanding of how they work together and what problems they solve. Seek out internal subject matter experts to strengthen this perspective.
  • Collaborate with content team members to create and execute CallRail’s content strategy for ensuring engaging content is created for all buyer and customer personas in defined markets at every stage of the buyer’s journey.
  • Partner with stakeholders across marketing and other departments to identify content opportunities, determine ideal formats, and align content initiatives with larger business goals.
  • Identify and manage third-party resources as required, including agencies, writers, etc.
  • Stay current on industry trends, SEO developments, AI advancements, and content marketing best practices to help CallRail remain competitive and innovative.
  • Champion experimentation with new content formats, AI-driven discovery channels, and evolving search behaviors to expand reach and improve performance.

Requirements

  • 4+ years of experience in content marketing
  • Excellent writing, editing, and communication skills
  • Strong editorial governance and grasp of modern, web-driven English
  • Highly organized and self-motivated with a high level of initiative
  • Excellent time management and project management skills
  • Experience managing and editing a large volume of content across formats and channels
  • Experience using AI tools to improve content research, creation, or workflow efficiency
  • Ability to efficiently research content topics
  • Creativity in ideating content
  • Foundational SEO knowledge

Preferred

  • Experience in SaaS preferred

Benefits

  • Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
  • Competitive HSA with company matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with company dollar-for-dollar match
  • Employee stock options available from day one
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday * an in-office perk
  • MARTA transportation or office parking expenses covered
  • Employee charitable donation company match, up to $500 annually
CallRail logo

CallRail

4.4 Glassdoor

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

Founded in 2011
Atlanta, Georgia, USA
354 employees (45 in marketing)
78% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
575K
Monthly Google Ads Budget
$44.3K
Traffic Source Mix
Search
21.4%
Direct
73.6%
Referral
3.8%
Social
0.4%
Paid
0.7%

Headcount Trend

Current headcount: ~354

Marketing Team

Marketing Team Size
35 (10% of company)
Median Career Experience
12 years
Median Tenure
4.6 years

Funding

Total Funding
$137.5M
Last Raise
$45.6M
Series Unknown, 5 years ago

Funding History

  • Nov 2020
    Series Unknown • $45.6M
  • Oct 2018
    Debt Financing • $15M
  • Sep 2017
    Series Unknown • $75M

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