Responsibilities

• Build a deep understanding of Primark’s current and future customers and translate those insights into actions that drive business objectives.
• Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
• Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
• Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
• Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.
• Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
• Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
• Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
• Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.
• Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.