Company overview

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 450+ stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.
Founded in 1969
Dublin 12, County Dublin, IRL
46K employees (1,875 in marketing)

Salaries

Typical salary range

$97,000 – $130,000

/ yr

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People

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Headcount +43.6% year over year

Audience

Monthly website visitors
17M
Month over month+14.5%
Quarter over quarter+49.6%
Top sourceSearch (60.6%)
Ad budget per month$2.0K
Average search rank65.7
Traffic source mix
Search
60.6%
Direct
34.5%
Referral
3.5%
Social
1%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

663.4K

12-mo growth

+18.7%

Monthly growth

+2.2%

News

Links