Marketing Analytics Manager
ClassPass
London, UK (Remote)
In-houseMid level3+ years exp.
3 days ago
Digital Marketing Analytics Manager
Reading, UK
Salary Not AvailableSenior Level8+ years expPermanent
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media analytics with a high performing team and align across campaigns, insights, and performance marketing to turn data into budget decisions.
- Growth Infrastructure: Set analytics strategy and lead a team focused on paid media measurement and attribution.
- Demand Gen & Collaboration: Partner with digital campaigns and insights to drive data led optimization.
- Reporting & Automation: Build forecasting, automation, and dashboards to standardize weekly and monthly insights.
Job Description
Responsibilities
- Lead strategic analytics direction and team leadership for paid media with cross-functional partnerships (campaign, performance marketing, insights).
- Develop reporting, forecasting, and automation using SQL and Tableau to inform budget planning and performance improvements.
- Collaborate with data science to design and validate attribution models and ensure accurate measurement across Meta and Google channels.
Requirements
- 8+ years of experience in analytics, combining strategic leadership with hands-on execution
- Proven ability to build and manage high-performing teams in fast-paced, large-scale environments
- Strong educational background in marketing, data science, business analytics, statistics, or related fields
- Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)
- Advanced technical skills in Excel, SQL/Python, and working with cloud-based data platforms
- Deep understanding of digital channels (Meta, Google) including algorithms, attribution, and performance optimization
- Strong analytical mindset with excellent numerical skills, commercial awareness, and deadline-driven approach
- Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently
Benefits
- Healthcare, pension, and potential bonus.
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 450+ stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.
