Responsibilities

• Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Translate unified customer and patient profiles from the CDP into actionable audience segmentation, funnel diagnostics, and activation recommendations across OUS markets
• Analyse and interpret performance across healthcare provider-focused marketing channels, including digital engagement, peer-to-peer events, and medical campaigns, to identify trends, ROI drivers, and engagement patterns
• Conduct marketing mix modelling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
• Define and measure end-to-end digital and offline funnels using CDP-derived event and identity data, including acquisition, activation, conversion, and retention
• Develop country and regional dashboards, insights summaries, and playbooks that help teams understand funnel performance and apply best practices across markets

Requirements

• Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
• Demonstrated experience in a marketing analytics, commercial operations, customer analytics, or strategy role
• Proven experience in med tech, pharma, or other regulated industries preferred
• Demonstrated success leading analytics initiatives and influencing strategic marketing decisions
• Experience working with customer data, digital engagement data, CRM data, or CDP-derived insights preferred
• Expertise in marketing analytics, including campaign measurement, attribution modelling, funnel analysis, and ROI analysis
• Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
• Strong understanding of customer segmentation, audience analytics, digital funnel measurement, and channel performance optimisation
• Ability to synthesize complex data into clear, actionable insights and strategic recommendations
• Proven experience building dashboards and automated reports with high attention to detail