Responsibilities

• Advise clients on optimizing their marketing performance and operating model, launching a new solution or providing insights on marketing cost reduction.
• Advise clients on customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools.
• Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g. Adobe Suite, Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.).
• Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
• Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
• Support cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
• Manage expectations of client service delivery.
• Advise on current business and industry trends relevant to the client's business.
• Manage and motivate teams of professionals with diverse skills and backgrounds.
• Consistently deliver quality client services by monitoring progress.

Requirements

• MINIMUM REQUIREMENTS:
• Must have a Bachelor’s degree in Business, Marketing, Data Analytics or a related field and 5 years of progressive, post-baccalaureate related work experience.
• Alternatively, will accept a Master’s degree in Business, Marketing, Data Analytics or a related field and 4 years of related work experience.
• Must have 4 years of experience in one or a combination of the following: marketing consulting, a marketing role, and/or executing strategic marketing projects.
• Must have 4 years of experience in customer and marketing strategy, marketing operations, and/or customer data and technology.
• Must have 4 years of experience in 2 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management, and/or marketing technology.
• Must have 4 years of experience in B2B and B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model.
• Must have 4 years of experience working in marketing, customer-driven and growth projects within a combination of at least two of the following industries: Technology, telecom, media, entertainment, consumer products, and/or retail industry.
• Must have 3 years of experience supporting business development opportunities throughout the sales lifecycle, including leading RFP responses.
• Must have 3 years of experience leading cross-functional project teams across multiple work site locations, and managing a team of consulting and marketing professionals, including direct reports, by providing structured, on-the-job feedback.
• Must have 3 years of experience with 2 of the following: Agile Organization Development, Business case development, design systems development and documentation, and/or digital strategy.

Benefits

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
• EY offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary for this job is $200,845.00 per year. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Join us in our team-led and leader-enabled hybrid model.
• Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances.
• You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.