Responsibilities

• Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar)
• Identify, vet, and onboard creators aligned with brand voice and campaign goals
• Build and execute creator campaigns from brief to content review to performance recap
• Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting)
• Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships
• Own day-to-day community engagement across brand social channels (comments, DMs, community interaction)
• Execute social strategy aligned with broader brand and marketing goals
• Monitor trends and proactively suggest campaign or community opportunities
• Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot)
• Flag recurring product or customer service themes to relevant internal teams

Requirements

• 5+ years of experience in social media, community management, or influencer/creator marketing
• Must live in the NYC area
• Extremely organized, with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously
• Hands-on experience with creator platforms and affiliate/licensing tools
• Strong writing skills and an ear for brand voice across different channels and audiences
• Experience with review/reputation management platforms
• Data-curious: comfortable pulling basic performance metrics and translating them into next steps
• Event planning and cross-functional event collaboration experience, in-person or virtual
• Experience producing or overseeing content at live events (photo/video capture, real-time posting, recap content)
• A collaborative, low-ego approach — this role works closely with cross-functional teams

Preferred

• Experience in beauty, wellness, or CPG is a huge plus!
• Familiarity with Spark Ads, TikTok Shop, or content licensing models
• Basic design or content editing skills (Canva, CapCut, or similar)

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Employee discounts on Pacifica Beauty products.
• A supportive and inclusive work culture that values diversity, creativity, and innovation.
• Meaningful work that makes a positive impact on people and the planet.