Community Growth Manager

New York, USA (Hybrid)

$150K/yr – $230K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive creator partnerships and community growth for RedNote, owning strategy, activation, and cross- functional collaboration.

  • Own end-to-end creator recruitment, activation, and community growth within your vertical.
  • Must-have: 6+ years in community building or creator partnerships.
  • Standout: AI-native workflow and cross-functional collaboration to align product, brand, and creator moments.

Job Description

Responsibilities

  • Identify and recruit creators in your vertical. Develop a living pipeline of emerging talents. Monitor what's resonating and move quickly, amplify the signals that feel true
  • Design and lead community rituals and programmes that cultivate thriving communities and compound identity over time
  • Drive content velocity and quality through creator relationships and enablement
  • Own your growth metrics: creator activation, content output, community engagement, referral loops, ROI, etc.
  • Feed insights back to the team: what's emerging, what's shifting, what the platform should pay attention to. Be the most culturally informed person in the room about your vertical - read widely, stay close to creators
  • Work closely with the Creative Studio to brief creator templates, toolkits, content support, make showing up on RedNote effortless and worthwhile
  • Collaborate across all community verticals - share what's working, learn from what isn't, build something coherent together
  • Work closely with XFN teams across Community Lead, product, and brand team to make product better for creators, and connect community moments to broader platform storytelling

Requirements

  • 6+ years of experience in community building, creator partnerships, or cultural programming
  • Proven ability to grow and activate communities/creator networks from an early stage - you have done this before, even if not at scale
  • Deep cultural fluency across at least two cultures - you have lived between worlds and are passionate about bringing the world together. Genuine passion for specific verticals under major east/west cultures and communities
  • Strong relationship-builder - creators and community members trust you quickly and naturally
  • Strong sensibility on content and creative quality
  • Self-directed and comfortable with ambiguity - you love experiment, iterate, and write the playbook
  • Team-first mentality - you measure success by what the community achieves, not by your own visibility
  • AI-native working style - you use AI tools as a natural extension of how you think and work

    Benefits

    • 🏖️ Time Off
    • 17 days PTO per year (above the statutory 12 days)
    • 10 days paid sick leave per year (above the statutory 7 days)
    • Parental leave in accordance with state law (12 weeks in NY / 8 weeks in CA)
    • 🏥 Health Insurance Comprehensive medical, dental, and vision coverage through Cigna, with 100% of employee premiums covered by the company.
    • 💼 401(k) Retirement Plan Company provides employer matches plan— helping you build long-term financial security.
    • 🛡️ Supplemental Insurance (Optional) Employees may elect additional voluntary coverage including Term Life, Accidental, Disability, Critical Illness, and Hospital Indemnity insurance.

    Traffic Signals

    Monthly Visitors
    6.7K
    Traffic Source Mix
    Search
    36.8%
    Direct
    29.3%
    Referral
    7.9%
    Social
    24.3%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~8

    Marketing Team

    Marketing Team Size
    4 (50% of company)
    Median Career Experience
    4 years
    Median Tenure
    0.5 years
    Marketing Roles Posted (Last 30 Days)
    1

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