Responsibilities

• Identify and recruit creators in your vertical. Develop a living pipeline of emerging talents. Monitor what's resonating and move quickly, amplify the signals that feel true
• Design and lead community rituals and programmes that cultivate thriving communities and compound identity over time
• Drive content velocity and quality through creator relationships and enablement
• Own your growth metrics: creator activation, content output, community engagement, referral loops, ROI, etc.
• Feed insights back to the team: what's emerging, what's shifting, what the platform should pay attention to. Be the most culturally informed person in the room about your vertical - read widely, stay close to creators
• Work closely with the Creative Studio to brief creator templates, toolkits, content support, make showing up on RedNote effortless and worthwhile
• Collaborate across all community verticals - share what's working, learn from what isn't, build something coherent together
• Work closely with XFN teams across Community Lead, product, and brand team to make product better for creators, and connect community moments to broader platform storytelling

Requirements

• 6+ years of experience in community building, creator partnerships, or cultural programming
• Proven ability to grow and activate communities/creator networks from an early stage - you have done this before, even if not at scale
• Deep cultural fluency across at least two cultures - you have lived between worlds and are passionate about bringing the world together. Genuine passion for specific verticals under major east/west cultures and communities
• Strong relationship-builder - creators and community members trust you quickly and naturally
• Strong sensibility on content and creative quality
• Self-directed and comfortable with ambiguity - you love experiment, iterate, and write the playbook
• Team-first mentality - you measure success by what the community achieves, not by your own visibility
• AI-native working style - you use AI tools as a natural extension of how you think and work

Benefits

• 🏖️ Time Off
• 17 days PTO per year (above the statutory 12 days)
• 10 days paid sick leave per year (above the statutory 7 days)
• Parental leave in accordance with state law (12 weeks in NY / 8 weeks in CA)
• 🏥 Health Insurance Comprehensive medical, dental, and vision coverage through Cigna, with 100% of employee premiums covered by the company.
• 💼 401(k) Retirement Plan Company provides employer matches plan— helping you build long-term financial security.
• 🛡️ Supplemental Insurance (Optional) Employees may elect additional voluntary coverage including Term Life, Accidental, Disability, Critical Illness, and Hospital Indemnity insurance.