Commercial Marketing Manager

USA (Hybrid)

$100K/yr – $135K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own Riviera Travel’s North American trade marketing engine, driving revenue through multi‑channel campaigns, partner management, and cross‑functional collaboration with Sales and leadership.

  • Lead multi‑channel trade marketing strategy and execution
  • Manage agency partners and trade partnerships
  • Track ROI and KPIs to optimise performance

Job Description

Responsibilities

  • Trade marketing and partner growth
  • Develop and execute trade first marketing plans aligned to revenue targets
  • Activate and grow partnerships across consortia, host agencies, and top performing advisors
  • Design and deliver co funded and tactical campaigns with agency partners
  • Create campaigns that drive lead generation, agent engagement, and bookings
  • Support the Sales team with campaign toolkits, partner assets, and event marketing
  • Commercial campaign delivery
  • Deliver performance driven offline campaigns including direct mail, print media, and events
  • Ensure campaigns are measurable and optimised against ROI, cost per lead, and acquisition
  • Align activity to key itineraries, load factors, and seasonal demand

Requirements

  • 5+ years in commercial marketing, preferably within, Travel, cruise, or tour operating or adjacent sectors (hospitality, luxury, experiential retail)
  • Proven experience working with, Travel advisors / trade distribution, Partnership or channel marketing
  • Strong background in offline and performance-led marketing
  • Highly commercial mindset, comfortable owning revenue-linked KPIs
  • Strong understanding of the trade ecosystem in North America, lead generation and conversion funnels
  • Experience managing agency partners and external suppliers
  • Data-driven, able to analyze performance and optimize quickly
  • Ability to operate independently in a lean, growth-stage environment
Riviera Travel River Cruises logo

Riviera Travel River Cruises

Riviera Travel is an award-winning provider of European river cruises and guided tours, with over 40 years of experience delivering expertly planned travel experiences.Serving more than 1.75 million guests worldwide, we specialize in all-inclusive European vacations, cultural itineraries, and premium river cruises designed for North American travelers.With a dedicated U.S. team based in Fort Lauderdale, Riviera Travel combines British heritage with a global outlook—offering thoughtfully curated journeys across Europe’s most iconic destinations.Our mission is to deliver exceptional travel experiences through expert-led itineraries, outstanding value, and seamless service.

Fort Lauderdale, Florida, USA
16 employees (2 in marketing)

Salaries

Posted range

$100K/yr – $135K/yr

Taken straight from the job posting.

See all Riviera Travel River Cruises salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Google Ads Budget
$12.8K

Headcount Trend

Current headcount: ~16

Recent News

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Commercial Marketing Manager

Riviera Travel River Cruises · USA · Hybrid