Responsibilities

• Develop a deep understanding of each client’s industry, target audiences, brand voice and tone, competitive advantages, and campaign goals, then translate that into a clear, comprehensive strategic plan.
• Execute the digital marketing strategies that will be most impactful for each client, drawing from SEO, GEO, PPC, and other channels based on their competitive position and industry.
• Build, maintain, and revise the Strategy Roadmap throughout the campaign, making strategic adjustments to keep client goals on track.
• Partner with the internal team to communicate the strategy roadmap and campaign results to clients clearly and confidently.
• Drive upsells and renewals by identifying strategic opportunities and presenting them to teammates and clients.
• Work closely with the writing team to identify high-impact content, then collaborate to ensure every piece is high quality and on-brand.
• Lead client campaigns and build trusting, collaborative client relationships through regular calls, emails, and various forms of communication.
• Review all campaign work monthly and quarterly to ensure strategic execution is on point and performance is where it should be. Report findings to internal and client teams and recommend pivots when needed.
• Embody the Signal Hill Strategies mission, vision, and values in every interaction, every day.
• Maintain fluency and organization across our internal platforms and tools: Teamwork, Google Drive (Docs and Sheets), Ahrefs, SEMrush, Google Analytics, and the wider Google Workspace.

Requirements

• A strong work ethic: you take ownership of your accounts, follow through on what you commit to, and don’t need to be chased for updates.
• A confident, articulate communicator, equally strong in writing and in conversation.
• Sharp critical thinking and a willingness to take initiative to figure things out when the path forward isn’t obvious.
• Genuine curiosity and an eagerness to keep learning.
• An interest in how people think and/or in the meaning behind the words we choose. The kind of person who finds language and human psychology genuinely fascinating.
• Strong organizational skills: you can manage calendars, call notes, and document systems without things slipping through the cracks.
• General tech savvyness, particularly across Google Workspace, Claude, and Trello.
• An affinity for thinking strategically, connecting dots across goals, audiences, and tactics to land on the best path forward.

Preferred

• Hands-on experience with Ahrefs, SEMrush, or Google Analytics.
• Prior exposure to SEO, GEO, or PPC, in any capacity (professional or self-taught).

Benefits

• Salary range: $80,000 to $85,000.
• Paid time off (PTO).
• Performance bonuses.
• Fully remote (Canadian or U.S.-based).
• Growth and leadership opportunities in a fast-scaling agency.