Campaign Specialist, Influencer Marketing

Chicago, IL (Hybrid)

$54K/yr – $72K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own influencer and paid media operations end to end, turning strategy into campaign execution and client-ready insights across creators, channels, and assets.

  • Growth Infrastructure: Define KPIs, attribution, and reporting for influencer and paid media programs.
  • Campaign Execution: Set up and optimize paid media across Facebook, Instagram, TikTok with benchmarking.
  • Talent & Asset Ops: Source, onboard, brief influencers, and coordinate assets and deliveries.

Job Description

Responsibilities

  • Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns.
  • Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
  • Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
  • Train and educate influencers on CJ tools, platform and product solutions
  • Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
  • Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables
  • Be a subject matter expert within influencer industry and paid media efforts
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215