Campaign Manager, Influencer Marketing

Atlanta, GA (Hybrid)

$81K/yr – $117K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end influencer led client programs with KPI alignment, governance and financial discipline across campaigns.

  • Manage client partnerships and campaign performance to hit defined KPIs and brand guidelines.
  • Lead cross functional collaboration to keep stakeholders and agencies aligned on progress and needs.
  • Own influencer strategy and post campaign analysis to uncover new opportunities and justify budget decisions.

Job Description

Responsibilities

  • Lead the Client partnership, ensuring alignment to client KPIs, brand guidelines, and strategy are well defined and attainable within the campaign strategy
  • Lead weekly client and agency calls. Leveraging your team to keep the client up to date on progress and performance of campaign.
  • Coordinate with internal stakeholders and shared client teams - keeping them apprised of performance and campaign needs
  • Generate new relationships between brands and influencers by identifying new investment opportunities that align with campaign goals and audience fit.
  • Learn about and apply influencer industry channels and trends to your client campaigns.
  • Identify and implement efficiencies across the VIP processes.
  • Represent CJ through thought leadership with Junction articles and participation in Industry events.
  • Generate influencer and content strategies for seasonal and annual brand initiatives; Driving platform and budget recommendations, creative concepts and post frequency
  • Project/Team Management; managing campaign workload across team, establishing workback schedules and ensuring delivery to client deadlines
  • Campaign Benchmarking & Forecasting to campaign goals to ensure our pitches are purposeful with data

Requirements

  • Bachelor's Degree or related work experience and minimum of 5 years’ experience in the online marketing industry-ideally digital performance, with 3 of the years in influencer or social media marketing.
  • Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid business acumen, demonstrating a competent level command of digital marketing concepts.
  • Strong leadership skills, able to create a team culture where everyone understands their roles and needs and is held accountable to delivering on them
  • Ability to execute a variety of tasks within designated time frames, delivering exceptional quality results and can directly contribute to the formation of client campaigns.
  • Ability to work across departments and divisions by building consensus and delivering upon stated objectives
  • Results oriented problem solver, comfortable with leveraging data insights to build and support strategic outcomes
  • Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
  • You are respectful to varying opinions and perspectives.
  • Critical thinking, problem solving and data analytics experience required to create, analyze, and provide insights from reporting platforms.
  • Excellent organizational and communications skills with a strong attention to detail
  • Strong client presentation skills
  • Self-initiative and eager to enhance skillset
  • Knowledge of influencer platforms that we add to our tech stack such as CreatorIQ.

Preferred

  • Knowledge of influencer platforms that we add to our tech stack such as CreatorIQ.

Benefits

  • Flexible time off without the hassle of accrual
  • A generous number of paid holidays
  • Company-sponsored team-building events
  • An Employee Referral Program
  • Annual recognition awards
  • Hybrid work arrangements for optimal work-life balance
  • Parental bonding leave
  • Backup care options for children and elders
  • An employee discount program
  • International SOS program for global support
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215