Drive apparel program management and eCommerce merch strategy for a high-growth lifestyle brand.

• Own the lifecycle from concept to fulfillment for uniforms and limited-edition drops.
• Must-have: 4+ years in Brand Marketing, Apparel Merchandising, or eCommerce Management.
• Lead co-branded apparel launches with brand partnerships and cross-functional teams.

Responsibilities

• Apparel Program Lifecycle Management: Manage the lifecycle of the employee uniform program (bi-monthly sends and Intro Packs), from initial concept through fulfillment.
• Drive the concepting and sourcing for “Limited Edition” apparel drops, managing timelines and vendor relationships to ensure seamless launches that generate internal excitement and brand pride.
• Partner with Employee Engagement and Field Ops teams to continually evaluate and innovate the internal uniform program, balancing functional needs with trend-forward designs to ensure our apparel stays relevant and reflects the high-energy culture of the Dutch Mafia.
• Act as the primary apparel lead for brand partnerships and marketing activations. Ensure seamless execution by sourcing co-branded gear as needed.
• Support social media efforts through content creation and posting to amplify brand reach and create hype around apparel and eCommerce drops
• eCommerce Growth & Digital Innovation: Lead the strategy and execution of customer-facing eCommerce merchandise initiatives, including sourcing trend-forward apparel and lifestyle merchandise
• Make recommendations for position pricing to maximize value and competitiveness
• Ensure that design elements align with the branding strategy and resonate with the target audience
• Collaborate with cross-functional teams to coordinate eCommerce campaign activities, including contributing to creative development, advertising, and promotional efforts.
• Make recommendations to optimize pricing, design, and marketing assets for consistency with sales goals

Requirements

• Bachelor’s Degree in Marketing or Business Administration preferred.
• 4+ years of experience in Brand Marketing, Apparel Merchandising, or eCommerce Management, preferably within a lifestyle or high-growth consumer brand.
• Strong ability to manage high-volume programs, from initial concept through fulfillment.
• Proven ability to manage competing timelines, deliverables and details.
• Competence in posting and monitoring social content, with an understanding of how to leverage digital platforms to create hype around product drops
• Excellent written and verbal communication skills
• Creative thinking and the ability to translate ideas into actionable plans
• Ability to work collaboratively in a team and manage multiple projects simultaneously
• Analytical skills to measure and report on the effectiveness of eCommerce programs
• Location: Tempe, Arizona. This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Preferred

• Experience within a lifestyle or high-growth consumer brand
• Prior apparel merchandising or eCommerce management