Brand Experience Associate - Events & Conferences at TruDiagnostic | Lexington, KY

TruDiagnostic

Brand Experience Associate - Events & Conferences

Lexington, KY (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end conference strategy and logistics for TruDiagnostic, covering selection, marketing prep, and on-site execution with strong travel and relocation flexibility.

Must-have: 1–3 years in event planning or related field
Standout: Kentucky-based or willing to relocate with frequent travel

Job Description

Responsibilities

ROI potential: new contacts, email list growth, leads, brand impressions
Total all-in cost: sponsorship tiers, booth fees, travel, lodging, shipping, materials
Audience fit: attendee roles, specialties, purchasing influence, and persona match
Conference maturity: agenda relevance, format, exhibit floor traffic, and organizer reputation
Calendar feasibility: team availability, conflicting events, logistics complexity
You then own the process: communication with conference organizers, contract review, leadership approval workflow, and management of operations
Build and maintain the annual conference calendar
Own asset production — brief our design team, manage print materials, confirm stock, and ensure on-spec delivery for every event
Manage conference-specific website landing pages, registration flows, and pre-event provider outreach
Support speaker logistics for our leadership speakers — session titles, branded slide templates, and submission deadlines
Promote upcoming events through social media, email, and targeted provider outreach in partnership with the marketing team
Own post-event CRM & performance tracking – uploading lead lists into Salesforce; establishing post-event nurture sequences, maintaining conference performance reports, and coordinating post-event content capture

Requirements

1–3 years in event planning, conference coordination, marketing operations, or a closely related field
Based in or willing to relocate to Kentucky local area — on-site presence is preferred for inventory and warehouse coordination
Comfortable with 75%+ domestic travel; you genuinely enjoy traveling and visiting new places
Exceptionally organized with obsessive attention to detail — you build systems so things don't fall through the cracks
Able to manage 10-15 events annually
Strong written and verbal communicator — you can brief a designer, update an executive, and email a vendor all in the same hour
Comfortable with CRM and email marketing tools (Salesforce, Klaviyo, or similar)
Proficient with project management tools (Notion strongly preferred)
Eager to use AI productivity tools to multiply your output
Proactive, solutions-first — you see a gap and you fill it without being asked
Bachelor's degree preferred

Preferred

Experience in healthcare, biotech, longevity, or diagnostics
Familiarity with trade show logistics: exhibitor portals, booth setup, lead capture devices
Experience running event marketing campaigns (social, email, paid)
Knowledge of Salesforce, HubSpot, or CRM workflow setup

TruDiagnostic

TruDiagnostic is a state of the art epigenetic testing company, specializing in Biological Aging, Nutritional Deficiencies, and Cellular Systems Health based on DNA Methylation. We offer testing for clinical practitioners and their patients, and consumers. TruDiagnostic is dedicated to utilizing validated research and rigorous scientific standards to expand our knowledge and analysis into Epigenetics and Aging. We also participate in research studies, using our validated Biological Age test (TruAge) to verify claims from interventional products. Our goal for the future is to continue to develop our DNA Methylation analytical ability until we can successfully identify markers that can be used by physicians to diagnose age-related diseases before they show outward symptoms, and let them begin early interventions.

Founded in 2019

Lexington, Kentucky, USA

56 employees

trudiagnostic.com