Responsibilities

• Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments
• Synthesize user and product insights into clear takeaways for marketing, product, and partnership teams
• Identify product gaps, use cases, and value propositions based on direct user feedback
• Define user personas and segment-specific insights to guide messaging and go-to-market decisions
• Directly reach out to potential users in new verticals who are not yet on BAND to understand their needs, workflows, and pain points
• Combine direct outreach, user research, and competitive landscape analysis to form a complete picture of unmet needs in each vertical
• Translate that combined insight into sharp, specific product feature recommendations—clearly articulating how BAND should evolve relative to competitors to win each segment
• Conduct competitive research to inform messaging, positioning, and differentiation strategies across segments
• Develop messaging and positioning for new target segments based on user and product insight
• Translate product capabilities into clear, differentiated value propositions for each segment

Requirements

• 3-6 years of experience in product marketing, content marketing, or user research
• Strong analytical and critical thinking skills paired with creativity and intellectual curiosity-someone who digs past the obvious and surfaces genuinely useful insight
• High attention to detail across research, messaging, and content
• Proven ability to conduct user research and translate findings into messaging, positioning, or content
• Experience producing marketing content across formats (case studies, guides, social, email, web)
• Comfortable building direct relationships with users to source testimonials and stories
• Experience executing marketing campaigns end-to-end, not just planning them
• Ability to translate product capabilities into clear, differentiated value propositions
• Strong writing and storytelling skills
• Experience with community-driven, marketplace, or network-effect products preferred

Preferred

• Experience with community-driven, marketplace, or network-effect products preferred