Senior Manager, Brand & Product Marketing
Javelin Venture Partners
San Francisco, CA (Remote)
$125K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
BAND - Product Marketing & Content Specialist
El Segundo, CA (Hybrid)
$64K/yr – $80K/yrMid Level3+ years expFull time
Posted 2 months ago
Job Summary
Own and drive user research, messaging, and content strategy to unlock new target segments, translating insights into product recommendations, differentiated positioning, and marketing assets.
- Define segmentation and messaging when entering new verticals
- Lead end-to-end content and campaigns to support product-market fit
- Build relationships with users to source testimonials and proof points
Job Description
Responsibilities
- Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments
- Synthesize user and product insights into clear takeaways for marketing, product, and partnership teams
- Identify product gaps, use cases, and value propositions based on direct user feedback
- Define user personas and segment-specific insights to guide messaging and go-to-market decisions
- Directly reach out to potential users in new verticals who are not yet on BAND to understand their needs, workflows, and pain points
- Combine direct outreach, user research, and competitive landscape analysis to form a complete picture of unmet needs in each vertical
- Translate that combined insight into sharp, specific product feature recommendations—clearly articulating how BAND should evolve relative to competitors to win each segment
- Conduct competitive research to inform messaging, positioning, and differentiation strategies across segments
- Develop messaging and positioning for new target segments based on user and product insight
- Translate product capabilities into clear, differentiated value propositions for each segment
Requirements
- 3-6 years of experience in product marketing, content marketing, or user research
- Strong analytical and critical thinking skills paired with creativity and intellectual curiosity-someone who digs past the obvious and surfaces genuinely useful insight
- High attention to detail across research, messaging, and content
- Proven ability to conduct user research and translate findings into messaging, positioning, or content
- Experience producing marketing content across formats (case studies, guides, social, email, web)
- Comfortable building direct relationships with users to source testimonials and stories
- Experience executing marketing campaigns end-to-end, not just planning them
- Ability to translate product capabilities into clear, differentiated value propositions
- Strong writing and storytelling skills
- Experience with community-driven, marketplace, or network-effect products preferred
Preferred
- Experience with community-driven, marketplace, or network-effect products preferred
NAVER U.Hub
NAVER U.Hub Inc., is a subsidiary of NAVER Corp., a global ICT company, providing South Korea’s #1 search portal “NAVER.” NAVER Search US at NAVER U.Hub develops cutting-edge AI technologies in natural language understanding, machine reasoning, and decision making to provide intelligent, context-aware, and individualized services to customers.
Salaries
Posted range
$64K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4 (22% of company)
Median Career Experience
3 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.6M
Traffic Source Mix
Search
15.6%
Direct
75.3%
Referral
8.9%
Social
0.2%
Paid
0.1%
Headcount Trend
Current headcount: ~18
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
