B2B Partner Marketing Strategy Lead - Health100

Wellesley, MA (Hybrid)

$68K/yr – $199K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and drive Health100 partner go-to-market and enablement programs, own KPIs and measurement, and coordinate cross-functional launches to grow partner-led pipeline.

  • Own and execute partner-focused go-to-market strategies
  • Drive demand generation and enablement across Sales and Partners
  • Define and track metrics to quantify impact on pipeline and partner engagement

Job Description

Responsibilities

  • Lead partner and B2B marketing strategy and execution
  • Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
  • Drive demand generation and pipeline growth
  • Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
  • Own sales enablement strategy and infrastructure
  • Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
  • Develop partner-focused messaging and materials
  • Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
  • Lead launches and commercial readiness
  • Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams

Requirements

  • 5+ years of experience in B2B, partner, or product marketing
  • 5+ years of experience developing partner-facing messaging, launches and sales enablement materials
  • 4+ years proven ability to drive demand generation and support pipeline growth
  • 4+ years of experience working cross-functionally with Sales and Product teams
  • 3+ years displaying strong analytical and strategic thinking skills
  • 3+ years demonstrating the ability to operate effectively in a highly matrixed organization
  • 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills
  • Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) required

Preferred

  • Experience in healthcare, technology or regulated industries

Benefits

  • This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
  • Additional details about available benefits are provided during the application process and on Benefits Moments .
  • Great benefits for great people
CVS Health logo

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Salaries

Posted range

$68K/yr – $199K/yr

Taken straight from the job posting.

See all CVS Health salaries

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Recent News

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B2B Partner Marketing Strategy Lead - Health100

CVS Health · Wellesley, MA · Hybrid