B2B Manager, Growth Marketing, Retention

San Francisco, CA (Hybrid)

$125K/yr – $135K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end lifecycle marketing for Strava\'s B2B and developer ecosystems.

  • Own multi-stage lifecycle programs across email, in-app, and push for Strava\'s B2B and developer audiences.
  • Must-have: 4+ years in lifecycle marketing with CRM/automation platforms (HubSpot or Braze).
  • Standout: Cross-functional partner with PMM and ACP to influence GTM messaging and product moments.

Job Description

Responsibilities

  • Own and scale ACP lifecycle programs: Strategize, build and execute end-to-end lifecycle communications for Strava's Verified Athletes, Verified Clubs, Pro Athletes, and Affiliate partners. Move programs beyond onboarding into full retention, reactivation, and engagement journeys — across email, in-app, and push.
  • Execute Strava for Business communications: Manage BAU execution of in-app and email communications for the Strava for Business audience, ensuring consistent, high-quality delivery against a growing volume of campaigns. Identify and drive process improvements that reduce friction and increase performance.
  • Support Developer Relations lifecycle comms: Develop and maintain foundational lifecycle communications for third-party developers who build on Strava's API, ensuring this community is engaged, informed, and set up for success.
  • Partner cross-functionally to deliver: Work closely with ACP to execute against program briefs, and with PMM to align on GTM messaging and product moments. Serve as the Growth Marketing expert who brings channel, segmentation, and lifecycle expertise to every brief.
  • Build toward a more sophisticated program: Own the scalability of supporting technology and resources for B2B lifecycle, enabling better orchestration, segmentation, and visibility across all Strava touchpoints.
  • Measure and improve: Own email performance reporting (open rate, CTR, unsubscribes), track against program KPIs (attribution, affiliate revenue, CSAT), and surface insights that inform the next iteration.

Requirements

  • 4+ years of experience in lifecycle marketing, CRM, or email marketing
  • Hands-on experience with marketing automation platforms; HubSpot and/or Braze experience strongly preferred
  • Demonstrated ability to build and execute multi-stage lifecycle programs, not just one-off campaigns
  • Experience in a B2B, partner-facing, or ecosystem role. You understand that the partner's success is your success.
  • Strong analytical skills — comfortable pulling and interpreting performance data, and using it to drive decisions
  • Experience working in a cross-functional environment, managing multiple stakeholder relationships simultaneously
  • Excellent written communication skills, with an eye for copy quality, audience tone, and email design
  • Familiarity with A/B testing and experimentation frameworks (experience with tools like Eppo a plus)

Preferred

  • Experience with Eppo experimentation frameworks
Strava logo

Strava

4.0 Glassdoor

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count. Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. When you’re ready for a challenge and a team that will support you along the way, join us!

Founded in 2009
San Francisco, California, USA
668 employees (100 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
35.2M
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
18.3%
Direct
77.1%
Referral
3.4%
Social
1%
Paid
0.1%

Headcount Trend

Current headcount: ~671

Marketing Team

Marketing Team Size
63 (9% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$151.9M
Last Raise
$110M
Debt Financing, 10 months ago

Funding History

  • May 2025
    Debt Financing
  • May 2025
    Series Unknown
  • Nov 2020
    Series F • $110M

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