Responsibilities

• Develop and execute full-funnel lifecycle programs that increase usage and deepen engagement across app, site, newsletters, and subscription benefits for enterprise and professional product subscribers.
• Build subscriber journeys spanning lead progression, account activation, onboarding, education, loyalty, and renewal maintaining playbooks that support scalable, repeatable execution.
• Design approaches that serve multiple audiences within a single account, including corporate and higher education end users, students, and key decision-makers.
• Identify and promote product features, upsell, and cross-sell opportunities that drive long-term value and contract renewal.
• Partner with Brand, Product, Engineering, and Editorial to align lifecycle initiatives with broader business goals and the group customer experience.
• Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs.
• Translate subscriber behavior into insights that guide strategy and experimentation.
• Run A/B and multivariate tests to refine segmentation, messaging, channel sequencing, and timing.
• Identify friction points in the subscriber experience and collaborate cross-functionally to improve activation, engagement, and renewal rates.
• Partner with Analytics and Data Engineering to refine audience definitions, data inputs, and targeting models.

Requirements

• 6-8 years of experience in digital, growth, EdTech, or subscription marketing with deep expertise in customer engagement, activation, or habit formation across diverse audiences.
• Experience working with B2B customers and partnering with internal Sales teams.
• Hands-on experience with Marketing Technology platforms like Iterable, and familiarity with customer data systems and e-commerce platforms.
• Proficiency with analytics tools such as Tableau, Looker, and Google Analytics; strong ability to evaluate performance and translate testing outcomes into decisions.
• Excellent communication and project management skills, with a track record of influencing cross-functional partners and driving clarity in complex environments.

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription