AVP-Digital Content and Brand Experience

New York City, NY (On-site)

$126K/yr – $182K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own global brand campaigns and partnerships, shape strategy and messaging, manage integrated programs from brief to delivery, and lead media planning and vendor relationships while mentoring the brand team.

  • Lead high-visibility campaigns and experiences
  • Define objectives, metrics and post-campaign evaluation
  • Oversee media planning, budgets and vendor relations

Job Description

Responsibilities

  • Lead high-visibility brand campaigns, sponsorships and experiences that strengthen Moody’s global brand presence.
  • Help shape brand strategy, positioning and messaging frameworks that translate complex financial and analytical concepts into clear, compelling narratives
  • Lead integrated brand campaigns from creative brief through final delivery, ensuring execution is on strategy, on brand and on brief
  • Partner with senior brand leadership to define campaign objectives, success metrics and post-campaign evaluation
  • Oversee paid media planning and buying in partnership with external agencies and media owners, including out-of-home, digital, social and sponsorship media
  • Manage media budgets, production timelines and vendor relationships to support efficient, accountable delivery against brand and business goals
  • Provide creative direction and quality control across campaign assets, brand experiences and content to ensure consistent expression of Moody’s brand identity and voice
  • Serve as day-to-day lead on a portfolio of large global brand initiatives, managing scope, timeline, budget and stakeholder alignment
  • Build strong working relationships with senior stakeholders across marketing, communications, product and business leadership, while mentoring junior brand team members and supporting team-wide governance and best practices

Requirements

  • 8–12 years of brand marketing experience, with a mix of advertising agency and client-side brand experience strongly preferred
  • Proven experience leading integrated brand campaigns from strategy and creative development through production, media execution and measurement
  • Hands-on experience across account management, production, brand strategy and creative direction, with the ability to balance strategic thinking and detailed execution
  • Strong experience managing media plans, budgets, vendor relationships and agency partners across global initiatives
  • Excellent writing, presentation and storytelling skills, with the ability to translate complex or technical subject matter into clear, audience-ready narratives
  • Strong project management skills, with the judgment to manage multiple large, concurrent initiatives across global markets and time zones
  • Collaborative, low-ego approach to working with senior stakeholders, cross-functional partners and creative teams
  • Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use.
  • Bachelor’s degree in marketing, communications, business or a related field; equivalent professional experience will also be considered

Benefits

  • medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.
Moody's Corporation logo

Moody's Corporation

3.9 Glassdoor

In a world shaped by increasingly interconnected risks, Moody’s helps customers develop a holistic view of these risks to advance their business and act decisively. With a rich history of expertise in global markets and a diverse workforce in more than 40 countries, Moody’s unites the brightest minds to turn today’s risks into tomorrow’s opportunities.

New York, New York, USA
15K employees
74% recommend to a friend
84% CEO approval

Salaries

Posted range

$126K/yr – $182K/yr

Taken straight from the job posting.

See all Moody's Corporation salaries

Marketing Team

Median Career Experience
16 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5.5M
Last Raise
$5.5M
Series Unknown, 4 years ago

Funding History

  • Mar 2022
    Series Unknown • $5.5M

Traffic Signals

Monthly Visitors
641.2K
Monthly Google Ads Budget
$755.8K
Traffic Source Mix
Search
38.5%
Direct
45.8%
Referral
10.1%
Social
4.6%
Paid
0.9%

Headcount Trend

Current headcount: ~15.1K

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AVP-Digital Content and Brand Experience

Moody's Corporation · New York City, NY · On-site