Responsibilities

• Go-to-Market Execution: Support the planning and execution of go-to-market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
• Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer-centric messaging and positioning for internal and external audiences
• Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
• Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization

Requirements

• 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
• You’ve supported launches or campaigns that drove awareness, adoption, or engagement
• You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
• You’re data-curious, comfortable interpreting performance metrics, and eager to learn from results
• You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
• You care deeply about the customer and are excited to bring their voice into your work
• You have a bias for action, enjoy problem-solving, and take pride in delivering high-quality work that drives the business forward
• Applicants must be located in the New York City metropolitan area.

Benefits

• For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.