Associate Product Marketing Manager

San Francisco, CA (Remote)

$117K/yr – $143K/yrIntern/New Grad2+ years expFull time

Posted 3 months ago

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Job Summary

Drive go-to-market launches and messaging for B2B fintech products, translating insights into compelling, cross-functional storytelling.

  • Own go-to-market planning and launches informed by customer insights.
  • Must-have: 2+ years in product marketing for B2B tech and ability to translate complex concepts into clear messaging.
  • Standout: Cross-functional collaboration with Product, Brand, and Growth and a data-driven approach to optimization.

Job Description

Responsibilities

  • Go-to-Market Execution: Support the planning and execution of go-to-market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
  • Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer-centric messaging and positioning for internal and external audiences
  • Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
  • Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization

Requirements

  • You have 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
  • You’ve supported launches or campaigns that drove awareness, adoption, or engagement
  • You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
  • You’re data-curious, comfortable interpreting performance metrics, and eager to learn from results
  • You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
  • You care deeply about the customer and are excited to bring their voice into your work
  • You have a bias for action, enjoy problem-solving, and take pride in delivering high-quality work that drives the business forward
  • Applicants must be located in the San Francisco Bay Area.

Preferred

  • This is an ideal role for an early-career PMM who is eager to learn, motivated by impact, and excited about bringing fintech products to market.

Relay

4.5 Glassdoor

Small business banking and money management tools to put you in complete control of what your business is earning, spending and saving. The official banking platform of Profit First. Bank with Relay for: ✅ No fees or minimum balances that tie up cash flow✅ Up to 20 checking accounts to organize income and expenses✅ Spending management using 50 physical or virtual debit cards✅ Payments and deposits via ACH transfers, checks and wires✅ Secure, role-based access to team members and financial advisors✅ Personalized customer support by email, phone or chat-Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Founded in 2018
Toronto, Ontario, CAN
306 employees (37 in marketing)
92% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
882.6K
Monthly Google Ads Budget
$142.8K
Traffic Source Mix
Search
20.1%
Direct
73.7%
Referral
4.7%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~315

Marketing Team

Marketing Team Size
32 (10% of company)
Median Career Experience
15 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.6M
Last Raise
Series B, 2 years ago