Growth Associate - Paid Media
Cro Metrics
Denver, CO (Remote)
$60K/yr - $80K/yrAgencyFull-timeMid level3+ years exp.
2 hrs ago
Associate Media Director (Paid Social & Programmatic)
Kansas City, MO (Hybrid)
$75K/yr – $180K/yrMid Level6+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the media plan from objective mapping to cross‑channel activation and performance optimization, with a focus on KPI design, audience targeting, and collaboration with analytics and project management.
- Plan and define KPI driven channel strategy to reach target audiences.
- Activate and scale channel plans with cross‑team coordination.
- Deliver in-flight governance including optimization, invoicing, pacing, and stakeholder alignment.
Job Description
Responsibilities
- Plan | Translate client goals into Media KPIs; map objectives to targetable audiences and advise the best channels to reach them.
- Activation | Define channel segmentation within platforms and identify how spend can scale to meet objectives.
- Operations | Optimize cross‑channel performance, approve invoices against spends, monitor pacing, and ensure campaigns are live/paused/ended; coordinate with other Media Managers.
- Performance | Define brand, product, and service KPIs with the team; ensure tagging and tracking are in place; lead optimization meetings.
- Communicate | Articulate what success looks like and keep work aligned with client needs.
- Collaborate | Work with Paid Media Strategists and Campaign Managers; integrate with Analytics, Account Management, and Project Management.
VML
3.5 Glassdoor
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval
Traffic Signals
Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%
Headcount Trend
Current headcount: ~34.6K
Marketing Team
Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14
People
HR / Recruitment
Marketing Leadership
Naomi Troni
Global Chief Marketing Officer
At the company for 2 years 7 months
Masha Mestanza
Global Executive Assistant to Global Chief Marketing Officer
At the company for 2 years 7 months
Jennifer Kijek
Vice President, Marketing and Alliances (VML Enterprise Solutions NA)
At the company for 4 years 4 months
Art Caro
Vice President & Director of Digital Strategy – Global Consumer/Marketing Engagement
At the company for 8 years 1 month
