Associate Marketing Manager

Plymouth, MN (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 21 hrs ago

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Job Summary

Own the franchisee marketing support function, guiding day-to-day marketing, training, and program optimization across digital and local channels.

  • Define scalable training materials and playbooks for franchisees
  • Identify opportunities to improve workflows and local brand execution

Job Description

Responsibilities

  • Providing day-to-day marketing guidance, resources, and best practices as a primary marketing resource to franchisees
  • Supporting franchisee adoption of marketing platforms, templates, and approved brand tools
  • Leading marketing support for new store openings and ownership transfers, including launch planning and local awareness efforts
  • Creating and maintaining scalable training materials, playbooks, guides, and knowledge-base content that help franchisees execute marketing programs independently.
  • Support reporting and performance tracking by helping simplify insights and identify opportunities to improve franchisee marketing execution.
  • Identify opportunities to improve marketing support workflows, intake processes, self-service tools, and systemwide consistency.
  • Participate in cross-brand and company-wide marketing initiatives as needed, ensuring franchisee execution and local impact are considered.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field, with 2–4 years of hands-on marketing experience.
  • Experience supporting or executing marketing programs across digital and social channels.
  • Strong understanding of local marketing, and social media best practices, with preferred experience in a franchise environment.
  • Experience training, educating, or supporting users on marketing tools and platforms preferred.
  • Strong communication, presentation, collaboration, and project management skills.
  • Ability to manage multiple priorities and work both independently and cross-functionally.
  • Experience with marketing platforms, reporting tools, or AI tools preferred.
  • Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
  • Ability to display a high degree of professionalism, confidentiality, tact, and diplomacy.

Benefits

  • Medical, dental, and vision coverage with competitive employee contributions
  • Flexible Spending Accounts (Healthcare and Dependent Care)
  • 401(k) plan with company match
  • Discretionary profit-sharing opportunities
  • Company-paid life insurance
  • Paid time off, including vacation, personal days, and 11 paid holidays
  • Professional development opportunities
  • Free onsite fitness center
  • Onsite café
Winmark – the Resale Company logo

Winmark – the Resale Company

Focused on sustainability and small business formation, Winmark – the Resale Company®, (Nasdaq: WINA), is the leading multichannel retailer in the resale industry. For more than 30 years, we’ve been at the forefront of the sustainability movement, recycling millions of items back into their respective communities and guiding entrepreneurs interested in opening one of our retail resale brands: Plato’s Closet, Once Upon A Child, Play It Again Sports, Music Go Round and Style Encore. We have made resale retail our business – Resale for EveryoneTM.

Founded in 1988
Minneapolis, Minnesota, USA
182 employees (21 in marketing)

Traffic Signals

Monthly Visitors
17.7K
Traffic Source Mix
Search
25%
Direct
58.2%
Referral
13.4%
Social
2.7%
Paid
0.8%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size
16 (9% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

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