Associate Marketing Manager, Lifecycle Triggers & Personalization

Northbrook, IL (Hybrid)

$60K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end lifecycle and cross-channel campaigns for Crate & Kids, from strategy and creative to testing, optimization, and triggered communications across email, SMS, and push.

Lead campaign workflow and quarterly content refreshes
Optimize engagement and conversions through A/B testing
Collaborate with Marketing, Technology, and Creative teams on dynamic templates and baby-focused segments

Job Description

Responsibilities

Lead the end-to-end campaign workflow - from creative briefing and messaging strategy to development, testing, execution, and scheduled content refreshes (quarterly, bi-annually, and annually) across email, SMS, and push notifications.
Support Marketing Manager in the evolution of triggered strategy, implementation and maintenance of triggered lifecycle content for Crate & Kids (US and Canada)
Partner with Technology and Creative teams to set up, test, and render dynamic creative templates and product recommendation modules tailored to key Crate & Kids customer segments (e.g., Baby Registry, Age & Stage, Expecting Parents).
Track, analyze, and report on weekly and monthly campaign performance; execute A/B test plans to continually optimize engagement, conversions, and lifecycle performance.
Help maintain cross-channel messaging consistency specifically for Crate & Kids product promotions, Baby Registry triggers, and store/outlet communications
Collaborate with program managers to launch segmented triggered lifecycle campaigns for Baby Registry, Kids Design Services, Age & Stage triggers, New Parent triggers and others
Stay up to date on email, SMS, and push notification best practices and research the competitive landscape to identify new opportunities
Execute Outlet lifecycle communications, including openings, relocations, and ongoing weekly support.

Requirements

Bachelor’s Degree or relevant work experience required
3+ years of relevant marketing experience
Experience managing email/SMS channels/programs
Experience using ESP tools - Salesforce Marketing Cloud preferred
Retail experience preferred
Lifecycle & Digital Channel Expertise: Deep understanding of email, SMS, and mobile push marketing strategy, deliverability standards, and consumer engagement best practices.
ESP & Technical Proficiency: Hands-on experience with Salesforce Marketing Cloud (SFMC) or major enterprise ESPs, including dynamic content setup and CAN-SPAM/CASL compliance.
Audience & Segment Awareness: Strong familiarity with parent and family demographics, child growth/milestone lifecycles, and baby registry customer journeys.
Data & Analytical Mindset: Skilled at interpreting campaign metrics, executing A/B test plans, and converting data insights into performance optimizations.
Cross-Functional Project Management: Proven ability to manage production workflows with creative and tech teams, balance competing priorities, and deliver projects on schedule.

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval