Responsibilities

• Craft storytelling in various mediums. A strong writing background across mediums is critical (social copy, client comms, outreach notes, etc).
• Develop and share influencer recommendations sourcing talent ranging from micro followings to celebrity.
• Serve as the day-to-day team support during program execution.
• Provide input on influencer marketing campaigns and tactics. Manage authentication and campaign set up utilizing influencer management tools.
• Maintain strong talent agency and one-on-one influencer relationships. Draft compelling influencer pitches tailored to the account and brief.
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met.
• Monitor social media and influencer space for unique brand opportunities while keeping an eye on competitor and cultural conversations.
• Work cross-functionally with Platform Strategy and Paid Media teams to ensure strategic thinking.
• Collaborate with Analytics team to ensure all data and metrics are collected appropriately to effectively measure results and develop campaign recaps.
• Interact with senior management and provide recommendations on tactics and strategies.

Requirements

• Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required
• 0-1 years of related professional experience
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Proficient in Microsoft Office Suite
• Ability to work a minimum of three days per week in either our Detroit or Chicago office (the other two days can be remote)
• Bonus: Experience with social listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).

Preferred

• Bonus: Experience with social listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).