Associate Field Marketing Manager (US East and Canada)

New York City, NY (Hybrid)

$71K/yr – $94K/yrMid Level2+ years expFull time

Posted 19 hrs ago

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Job Summary

Own the strategy, planning, and end-to-end execution of AI practitioner events across East and Canada, while collaborating with Sales and Product Marketing to translate AI observability into credible content and continuously measure impact to improve programs.

  • Own strategy and end-to-end execution of practitioner events
  • Collaborate with Sales and Product Marketing to align content and pipeline goals

Job Description

Responsibilities

  • Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada
  • Lead surround and off-site activations at major AI conferences (e.g., NVIDIA GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences
  • Partner with Product Marketing and AI/ML product teams to translate Datadog's AI observability and LLM monitoring capabilities into compelling, technically credible event content
  • Design and continuously improve hands-on workshop curriculum and live demos that showcase Datadog's AI products to practitioners and technical decision-makers
  • Build scalable, repeatable event playbooks and toolkits so programs can be run consistently across multiple markets
  • Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring every event reflects Datadog's brand and delivers a seamless attendee experience
  • Partner closely with Sales and Field Marketing to align event strategy with territory and pipeline priorities across NAMER
  • Track, measure, and report on pipeline influence, attendee engagement, and program ROI, using data to continuously refine the event mix
  • Cultivate and grow relationships with AI developer communities, meetup organizers, and local user groups to expand Datadog's reach and reputation
  • Stay current on the AI/ML landscape and competitive events calendar to identify new opportunities for Datadog to show up and stand out

Requirements

  • 1-2 years of experience in field marketing, event marketing, or program management, ideally with technical, developer, or AI/ML audiences
  • Genuine enthusiasm for AI and machine learning, with the curiosity to go deep enough on the product to speak to it credibly at events
  • Experience planning and running practitioner-focused events or hands-on workshops, from concept through post-event follow-up
  • Strong project management skills, with the ability to manage multiple events, vendors, and budgets simultaneously in a fast-paced environment
  • Excellent verbal and written communication skills, comfortable presenting to and engaging with technical audiences
  • A collaborative, cross-functional operator who partners naturally with Sales, Product Marketing, and Product teams
  • Process-oriented mindset with an interest in building scalable, repeatable programs
  • Ability to travel up to 50% of the time

Benefits

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused best in class onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture
  • Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
Datadog logo

Datadog

3.9 Glassdoor

Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.

Founded in 2010
New York, New York, USA
10K employees (510 in marketing)
75% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
22.3%
Direct
68.4%
Referral
7.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~10.4K

Marketing Team

Marketing Team Size
298 (3% of company)
Median Career Experience
11 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$1B
Last Raise
$870M
Post IPO Debt, 1 years ago

Funding History

  • Dec 2024
    Post IPO Debt • $870M
  • May 2020
    Post IPO Debt
  • Dec 2018
    Series Unknown

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