Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Associate Director, Point of Care
New York City, NY (On-site)
$81K/yr – $130K/yrDirector/Executive6+ years expFull time
Posted 5 weeks ago
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Job Summary
Own Point of Care strategy and client partnerships across brands, turning objectives into actionable media plans and leading a small team to execute with discipline.
- Own Point of Care plans, POVs, and channel best practices across brands.
- Lead client presentations, marketplace updates, and cross-functional alignment with stakeholders.
- Build and coach the team, manage workloads, and mentor junior staff while overseeing day-to-day priorities.
Job Description
Responsibilities
- Lead development of Point of Care recommendations, investment strategies, and tactical plans across assigned brands
- Translate client business objectives into Point of Care strategies and actionable media recommendations
- Present Point of Care plans, marketplace updates, and strategic recommendations to internal and client stakeholders
- Own Point of Care POVs, marketplace intelligence, and channel best practices
- Contribute to development of cross-brand and cross-franchise Point of Care strategies
- Develop and maintain strong relationships with Point of Care media partners, publishers, and vendors
- Evaluate marketplace opportunities, partnership offerings, and investment recommendations
- Lead office and tactic selection based on brand objectives, audience needs, and marketplace insights
- Develop HCP targeting frameworks, prioritization strategies, and business rules across brands and franchises
- Monitor marketplace trends and identify opportunities for innovation and growth
Publicis Health Media
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)
Traffic Signals
Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%
Headcount Trend
Current headcount: ~800
Marketing Team
Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43
