Associate Director, Point of Care at Publicis Health Media | New York City, NY | $81K/yr – $130K/yr

Associate Director, Point of Care

New York City, NY (On-site)

$81K/yr – $130K/yrDirector/Executive6+ years expFull time

Posted 2 months ago

Job Summary

Own Point of Care strategy and client partnerships across brands, turning objectives into actionable media plans and leading a small team to execute with discipline.

Own Point of Care plans, POVs, and channel best practices across brands.
Lead client presentations, marketplace updates, and cross-functional alignment with stakeholders.
Build and coach the team, manage workloads, and mentor junior staff while overseeing day-to-day priorities.

Job Description

Responsibilities

Lead development of Point of Care recommendations, investment strategies, and tactical plans across assigned brands
Translate client business objectives into Point of Care strategies and actionable media recommendations
Present Point of Care plans, marketplace updates, and strategic recommendations to internal and client stakeholders
Own Point of Care POVs, marketplace intelligence, and channel best practices
Contribute to development of cross-brand and cross-franchise Point of Care strategies
Develop and maintain strong relationships with Point of Care media partners, publishers, and vendors
Evaluate marketplace opportunities, partnership offerings, and investment recommendations
Lead office and tactic selection based on brand objectives, audience needs, and marketplace insights
Develop HCP targeting frameworks, prioritization strategies, and business rules across brands and franchises
Monitor marketplace trends and identify opportunities for innovation and growth

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com