Associate Director, Paid Social

New York City, NY (Hybrid)

$70K/yr – $125K/yrMid Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead social at scale across multiple client teams by standardizing training, onboarding, and hiring while building repeatable processes, playbooks, and cross-functional integration to grow paid social services and hit client KPIs.

  • Practice Development: Create training, onboarding, and certification programs and roll out adoption across client teams.
  • Social Leadership & Growth: Manage the social team, consult with client teams on best practices, and expand paid social services and new channels.
  • Partnership &Ops: Oversee technology and network partners, coordinate cross-functional integration, and support business development with client pitches.

Job Description

Responsibilities

  • Lead and develop social practice across client teams with a focus on training, onboarding, hiring, and cross-office integration.
  • Build and implement training materials and certification programs; gather feedback to improve learning across the client and functional teams.
  • Create and standardize processes, frameworks, and best practices for social workstreams and ensure adoption by team members.
  • Consult with individual client teams to apply best practices and brainstorm new approaches to achieve client goals.
  • Direct hiring and onboarding for social team members on client teams and ensure smooth integration with other functions.
  • Grow paid social services by identifying opportunities, testing new channels, and aligning social work with client KPIs and merchandise impact.
  • Support business development by helping prepare pitches and guiding junior team members on client proposals.
  • Oversee broader agency initiatives including practice development, product and service development, and partner relations.
  • Act as main point of contact for technology partners and social networks, coordinating resources, training, and vendor communications.
  • Maintain alignment between social efforts and client goals, ensuring cross-functional collaboration and consistent client communications.

Requirements

  • Bachelor’s degree or equivalent experience.
  • 5+ years in paid social marketing and/or interactive advertising, with hands-on account management.
  • Proactive self-starter with strong organizational, presentation, and analytical skills.
  • Deep knowledge of direct and brand marketing principles and the interactive marketing landscape.
  • Experience in online media sales or interactive ad agency environments.
  • Ability to manage multiple projects simultaneously and communicate effectively with clients and teams.
  • Experience with selling value and distinguishing features to drive client outcomes.

Preferred

    Benefits

    • For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
    Hearts & Science logo

    Hearts & Science

    3.4 Glassdoor

    Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

    Founded in 2016
    New York, NY, US
    1.5K employees (426 in marketing)
    56% recommend to a friend
    78% CEO approval

    Traffic Signals

    Monthly Visitors
    20.4K
    Traffic Source Mix
    Search
    40.3%
    Direct
    44.5%
    Referral
    8.2%
    Social
    5.3%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~1.4K

    Marketing Team

    Marketing Team Size
    399 (28% of company)
    Median Career Experience
    10 years
    Median Tenure
    3.7 years
    Marketing Roles Posted (Last 30 Days)
    25

    Recent News