Responsibilities

• Lead and manage the day-to-day stewardship of client business.
• Develop integrated media plan recommendations spanning tactical and high-impact/custom activations that meet client objectives.
• Oversee campaign reporting and analytics, distilling key insights, takeaways, and optimization strategies.
• Guide and nurture junior team members through all aspects of the planning process—including strategy development, partner RFPs, evaluation, negotiation, plan development, execution, reporting, optimization, and billing.
• Provide oversight of campaign performance reporting and collaborate across teams to ensure continuous program evolution.
• Lead client briefing meetings with senior stakeholders (e.g., CMO, Head of Marketing, Head of Product Distribution).
• Advise team members in developing thoughtful, strategically grounded POVs that inform planning decisions.
• Create professional development frameworks to ensure team members progress against career milestones.
• Contribute to Ptarmigan thought leadership content.
• Participate in new business efforts.

Requirements

• 5+ years of media planning and buying experience within a media agency environment.
• Strong understanding of 360° media, including Digital (Search, Social, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop high-level strategies and implement innovative ideas that drive results across the funnel—from awareness to lead generation.
• Ability to analyze digital performance and report on KPIs and metrics across a variety of tactics.
• Strong negotiation skills that secure incremental value for clients.
• Proficiency in tools such as Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra.
• Demonstrated ability to build highly productive, strategic relationships with media partners.
• Excellent written and verbal communication skills, including strong PowerPoint and Excel capabilities.
• A collaborative, consultative mindset—and a willingness to challenge the status quo.
• Ability to multitask in a fast-paced environment while managing timelines and prioritizing deliverables effectively.