Responsibilities

• As the Associate Director of Demand Generation at Ignite, you lead a team to design, execute, and scale B2B demand generation in high-growth, complex sales cycles.
• You generate new business and pipeline, raising awareness for Ignite in the B2B digital health, health plan, hospital, and health system markets.
• Modernize marketing with ABM, Lead Nurturing, and Intent-based Personalization.
• Build and mentor a high-performing team, using data to drive decisions and demonstrate marketing ROI in SaaS, healthcare, and technology sectors.

Requirements

• Strategy & Execution: Pioneer and implement best-practice demand generation and growth marketing strategies across multi-channel tactics including webinars, content marketing and syndication, digital advertising, account-based advertising, conferences & events, direct-mail, email, paid search, and social-media.
• Pipeline Generation: Design and lead the ABM program to influence revenue, grow pipeline, and decrease opportunity-to-win time; own the lead lifecycle from lead creation to closed-won opportunity.
• Team Leadership: Lead the Demand Generation team, recruit, hire, and cultivate ownership to improve campaign turnaround and results.
• Technology & Data: Evaluate and adopt marketing tech (e.g., 6sense, Salesforce CRM, Salesforce Marketing Cloud Account Engagement, Sprout Social); optimize Salesforce CRM for pipeline analysis and revenue attribution.
• Client Engagement & Events: Boost client retention and engagement; oversee marketing support for events with pre/post-event promotions and ROI reporting.
• Budgeting: Manage campaign budget to align with goals.
• Cross-Functional Collaboration: Partner with Strategic Marketing, Product Marketing, Creative, Sales, Client Success, and Partner Success.