Responsibilities

• Lead end-to-end planning, build, QA, deployment, and optimization of fundraising and donor engagement email communications, including campaigns, newsletters, and automated/triggered sends.
• Partner with fundraising and engagement communications colleagues to define the Office of Development’s email strategy and operating model, including intake, calendaring, creative workflows, QA, approvals, and post-send reporting.
• Enact the direct response marketing strategies under Senior Director of Annual Programs, working closely together to design, build, and optimize journeys and automations (e.g., Page 2 of 4 welcome, stewardship, event, solicitation, and upgrade paths) that support donor engagement over time across multiple audiences and segments.
• Serve as a core contributor to the phased Marketing Cloud implementation and migration from the legacy system, collaborating closely with implementation partners, internal technical teams, and stakeholders to establish scalable data and campaign foundations.
• Contribute to the development of donor-facing digital engagement packages beyond email (e.g., microsites, curated content hubs, targeted digital newsletters, and cohort- or individual-specific communications) in partnership with communications colleagues and vendors.
• Assist key stakeholders in Alumni Relations and Planned Giving to engage their audiences with timed email communications and newsletters.
• Partner with the Special Events team on comprehensive email communications for an annual calendar of private and public fundraising and donor events.
• Regularly assess, optimize, and pilot new approaches for annual appeals and broad-based campaigns under strategic guidance of the Senior Director of Annual Programs and trusted vendor.
• Establish and manage testing and measurement plans (A/B and multivariate where appropriate), including subject lines, creative, send time, content modules, and journey decisioning
• Analyze email campaign and journey performance, report on KPIs, and translate findings into actionable recommendations to increase ROI.