Associate Director, Email Marketing & Digital Communications (Office of Development) at Icahn School of Medicine at Mount Sinai | New York City, NY | $80K/yr – $161K/yr

Associate Director, Email Marketing & Digital Communications (Office of Development)

New York City, NY (Hybrid)

$80K/yr – $161K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize donor email programs end to end, from planning and build to testing and reporting, while shaping the Office of Development's email strategy and operating model for multi-audience donor engagement.

Email lifecycle ownership: from welcome journeys to stewardship, events, solicitations, and upgrades across multiple donor segments.
Platform & data foundation: contribute to Marketing Cloud implementation, data models, and scalable campaign foundations with internal and vendor partners.
Cross-functional collaboration: partner with Alumni Relations, Planned Giving, and Events to coordinate communications and calendars, drive testing, and improve ROI.

Job Description

Responsibilities

Lead end-to-end planning, build, QA, deployment, and optimization of fundraising and donor engagement email communications, including campaigns, newsletters, and automated/triggered sends.
Partner with fundraising and engagement communications colleagues to define the Office of Development’s email strategy and operating model, including intake, calendaring, creative workflows, QA, approvals, and post-send reporting.
Enact the direct response marketing strategies under Senior Director of Annual Programs, working closely together to design, build, and optimize journeys and automations (e.g., Page 2 of 4 welcome, stewardship, event, solicitation, and upgrade paths) that support donor engagement over time across multiple audiences and segments.
Serve as a core contributor to the phased Marketing Cloud implementation and migration from the legacy system, collaborating closely with implementation partners, internal technical teams, and stakeholders to establish scalable data and campaign foundations.
Contribute to the development of donor-facing digital engagement packages beyond email (e.g., microsites, curated content hubs, targeted digital newsletters, and cohort- or individual-specific communications) in partnership with communications colleagues and vendors.
Assist key stakeholders in Alumni Relations and Planned Giving to engage their audiences with timed email communications and newsletters.
Partner with the Special Events team on comprehensive email communications for an annual calendar of private and public fundraising and donor events.
Regularly assess, optimize, and pilot new approaches for annual appeals and broad-based campaigns under strategic guidance of the Senior Director of Annual Programs and trusted vendor.
Establish and manage testing and measurement plans (A/B and multivariate where appropriate), including subject lines, creative, send time, content modules, and journey decisioning
Analyze email campaign and journey performance, report on KPIs, and translate findings into actionable recommendations to increase ROI.

Icahn School of Medicine at Mount Sinai

The Icahn School of Medicine at Mount Sinai is an international leader in medical and scientific training, biomedical research, and patient care. It is the medical school for the Mount Sinai Health System, which includes eight hospital campuses, and has more than 5,000 faculty and nearly 2,000 students, residents and fellows. Our unwavering pursuit of intellectual exchange, breakthrough research, and multidisciplinary teamwork propels us ever forward in biomedical discoveries and advances. We pursue ideas that often challenge conventional wisdom to revolutionize the practice of medicine and produce dramatically better outcomes for patients. We make big, bold bets by investing in radical free thinkers and technology at the cutting edge.

Founded in 1963

New York, New York, USA

7.4K employees

icahn.mssm.edu